The first Garage Mall designed for cars and vehicles is a unique format in Armenia. A new fresh idea, a new format that needs an extremely original strategy! To work out such a strategy, and implement it in real life was trusted to the professional team of Domino Production. The colors chosen for the guideline make Garage Mall easily recognizable. Once seen it will stay long in the minds of people ensuring a high level of popularization of the brand. The main color of the brand is yellow, so catchy and life-asserting! The color of happiness and shine, are two important features Garage Mall is delivering to its clients – happiness to people and shine to their vehicles. We succeeded in creating an emotional connection between the brand with its clients.