The brand identity for Crossroad of Peace symbolizes a unifying vision for a transporting project that bridges Armenia with its neighbors. At the heart of the design is a dynamic logo where three distinct roads converge at a central point, representing the important role of connectivity and cooperation. This design echoes the idea that through mutual understanding and collaboration, divided paths can merge, leading to a harmonious and peaceful outcome. The three intersecting roads in the logo are more than just visual elements—they are metaphors for the countries of the region.

The color blue evokes trust, stability, and harmony, highlighting the project’s goal of building a united, peaceful future through collaboration. The logo embodies the vision of a region where paths merge for collective growth and cooperation.