Domino Production presents new commercial for Imex Group

BAXI 2014

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Client

Imex Group

Year
2014

Type
Commercial

Commercial

FOR IMEX GROUP

The official representative of BAXI in Armenia trusted Domino Production to create a different and “warm” commercial. Europe’s largest manufacturer and distributor of heating systems – BAXI is present in Armenian market for years, yet there was a need to remind the customers about the association of warmth and coziness that the brand produces. Domino’s creative team decided to take the viewer through the streets of nocturnal Yerevan. Here a wave of colorful lights travels through the city. With the help of 3D hologram images, our skilled animators created this powerful wave and depicted inhabitants of Yerevan on the building – showing the customer friendly and caring approach of the brand. The commercial ends with the journey of the colorful wave, when on the screen we see the brand logo BAXI.

04_AboutBG_BAXI
3D hologram modeling created shining 
brightly waves to send warm vibes

right from the screen.

director: ashot arakelyan
dop: artur ustyan
editing: gor aslanyan
vfx and color grading: narek palyan

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3d animation: rafik gevorgyan
stylist: ruzanna vardanyan
administrator: serob avagyan
script writer: ashot arakelyan

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