FOR IMEX GROUP
The official representative of BAXI in Armenia trusted Domino Production to create a different and “warm” commercial. As Europe’s largest manufacturer and distributor of heating systems, BAXI has been present in Armenian market for years, yet there was a need to remind the customers about the association of warmth and coziness the brand produces. Domino’s creative team decided to take the viewer through the streets of nocturnal Yerevan. Here, a wave of colorful lights travels through the city. With the help of 3D hologram images, our skilled animators created this powerful wave and depicted inhabitants of Yerevan on the building – showing the customer friendly and caring approach of the brand. The commercial ends with the journey of the colorful wave, when we see the brand logo BAXI on the screen.