WhiteCap | Commercial - Casting

White Cap / Commercial

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ANOTHER COLORFUL AND INTERESTING COOPERATION WITH ONE OF THE LEADERS IN THE ARMENIAN FOOD MARKET

3D Animation for

WHITE CAP

“White cap” mushroom producing company trusted Domino Production team the creation of a funny and interactive commercial. Our creative team decided to personalise the brand and show the big mushroom community and the benefits of the product with the help of character animation. The commercial Domino production has executed was not merely informative, but a trendy one. Taking into account the booming popularity of competition shows in Armenia, like “The Voice,” “Talents,” etc., our creative screenwriters decided to make mushroom heroes participate in a competition. We see funny white champignons are always with their friends, the smart and healthy portobello and oyster mushrooms that have a lot to say about their and their friends’ benefits. The same heroes appeared on the packaging and became the one-of-a-kind heroes, creating an essence of familiarity when next time the consumers make purchase.

 

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OUR CREATIVE ANIMATORS USED 3D MODELING TO CREATE A LIVELY, FUNNY AND APPEALING COMMERCIAL

Art Director: Ashot Arakelyan
3D Artist: Rafik Gevorgyan
Project Manager: Shushanik Vardanyan

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Art Director: Ashot Arakelyan
ui/ux: Anna Aghabalyan
Project Manager: Shushanik Vardanyan
Content Writer: Ruzanna Vardanyan

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