A dynamically developing company specialized in mushroom growing and in a production of canned mushroom

WHITE CAP

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MEET THE CHEERFUL MUSHROOMS PRESENTING THEMSELVES TO YOU TALENTED AND WONDERFUL AS THEY ARE

CARTOON CHARACTERS ACTING TRENDY

MUSHROOM GOT TALENT

This time Domino Production created a colorful and engaging commercial for “White Cap”, one of the leading mushroom producing companies in Armenia. The whole commercial is based on character animation where the mushrooms participate in talent shows. This characteristic of the commercial was not accidental because at the time competition shows, such as “The Voice” and “Got Talent”, were immensely popular in Armenia. When the mushrooms present themselves in the show, they inform the viewer about the varieties and types they can be, what vitamins they can have and so on. The commercial is rather engaging with a gentle touch of humor and 3D animation.

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HELLO. I AM A WHITE CAP MUSHROOM AND I AM DOMINO PRODUCTION’S FRIEND. IT WAS A LIFE-CHANGING EXPERIENCE FOR ME

Art Director: Ashot Arakelyan
ui/ux: Anna Aghabalyan
Project Manager: Shushanik Vardanyan
Content Writer: Ruzanna Vardanyan

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