SARSARAK

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BRINGING TO LIFE THE COLD AND FREEZING YET THE JOYOUS ATMOSPHERE OF ANTARCTICA

COOL CONCEPT

FEELS OF THE NORTH POLE

Sometimes Domino Production likes creating samples for the customers just to see the potential and more of us. This time we created a sample design for an ice cream. Because ice cream is all about ice and the distant cold pole, we decided to have a polar bear, a white seal and a brown seal as our characters on the label. They are positive looking characters which are the symbol of ice and cold. But ice cream is not only about the cold, it is about childhood and happiness. So, we created the character of a regular brown bear as well. And we had that happy vibe of the ice cream in our design. The beautiful patterns remind us of the distant North where reindeer always wander around or the natives set up their tents to bring up some warmth. Each flavor of the ice cream has its animal. Vanilla flavor has the two white animals, the polar bear and the white seal. While the chocolate one had the brown seal and the brown bear as its symbols. The whole design was also a concept not just the label, it was also about the idea.

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WE PUT ALL OF OUR EFFORT IN SAMPLE WORKS AS WELL BECAUSE THERE IS NO OTHER WAY FOR US; IT IS OUR WORK ETHIC

3d animation: rafik gevorgyan
stylist: ruzanna vardanyan
administrator: serob avagyan
script writer: ashot arakelyan

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