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Baxi is a part of BDR Thermea, one of Europe's largest manufacturers and distributors of domestic and commercial water and space heating systems

BAXI LUNA PLATINUM

NEON LIGHTS WILL TRAVEL THEIR WAY THROUGH THE CITY, WILL GET TO YOUR HOUSES AND WARM UP YOU AND EVERYTHING AROUND YOU

client
Imex Group
year
2014
type
Video Advertising

HOLOGRAM IMAGES WITH REAL TIME SHOOTING

CITY OF NEON LIGHTS

The official representative of BAXI in Armenia trusted Domino Production to create a different and “warm” commercial. As Europe’s largest manufacturer and distributor of heating systems, BAXI has been present in Armenian market for years, yet there was a need to remind the customers about the association of warmth and coziness the brand produces. Domino’s creative team decided to take the viewer through the streets of nocturnal Yerevan. Here, a wave of colorful lights travels through the city. With the help of 3D hologram images, our skilled animators created this powerful wave and depicted inhabitants of Yerevan on the building – showing the customer friendly and caring approach of the brand. The commercial ends with the journey of the colorful wave, when we see the brand logo BAXI on the screen.

SPECIAL EFFECTS CREATED BY DOMINO PRODUCTION GIVES THE VIEWER A SENSE OF WARMTH AND COMFORT

VTB MASTERCARD

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