BE IN A DIFFERENT PLACE BUT FEEL AS IF YOU ARE IN AMERICA BECAUSE DESIGN OF THE PLACE IS ADOPTED TO AMERICAN VIBES
LOGO AND PRINTING MATERIAL DESIGN
Domino Production goes beyond the borders of Armenia and reaches Beirut, Lebanon. Billy Joe’s is supposed to be a place which will give the customer the real experience of being in an American diner, and the branding is a big part of it. To create a specific vibe and atmosphere of a certain place, one should choose the most suitable colors, fonts and the overall design. And what colors can give you a sense of America than not the colors of the American flag; red, blue and white? And what is the best symbol of America than not the New Yorkian Statue of Liberty? Of course, if you think of America, you will think of the stars on its flag. The red and black dots along with stars are minimalist but give the customer the impression lasting forever. The branding covered business cards, letterheads, envelopes, paper cups and even aprons.