DIAMONDS ARE MADE TO SPARKLE.
WE SHOWCASE THAT SPARKLING TO THE WORLD
A UNIQUE APPROACH TO ADVERTISING LUXURY JEWELRY
A VINTAGE COMMERCIAL
Number one retailer of luxury jewelry and watches in the country turned to us with a task to present their new collection of diamonds. The first association with luxury is … cars, you may say, but we say NO! The very place for a woman with diamonds to show and wear is … opera house! Once thought, it was executed. The main aim of the commercial was not to show the jewelry head on, but to implement them into the atmosphere and the mood of the opera house and music. Diamonds are not just sparkling in the light, they are illuminating moments of life.