Ideal System is all about ideal solutions convenient for its customers. With its newest offer, Ideal System allowed you to save up on gas bills, 20% off the price and plus the free installation. We decided to inform about this with a light tone. Combining video advertising with a little bit of animation, we got it all. As we know, many of Ideal System’s equipment are from Europe, in this case Italy. So, we created a beautiful shot of how the character was merging the colored papers to get the map of Italy, later placing it onto the map of Europe. Of course, the whole point of the offer was saving and we were able to turn the little power off/on button into a coin because surely you will save up many of those once you get the heating system from the store. It is not only saving your money but also ecology and we showed it with an animation of a nice little house the chimney of which getting smoke out but not as dense as usual. We animated so that our character would enlarge or belittle tiny objects by zooming them in or out. This was all thanks to our amazing animators.