The Ideal System built its reliability, quality, devotion to its customers over 20 years. We are happy to be a permanent partner with them, following their path along. The 20-anniversary video commercial we were tasked to create for the Ideal system was based on the same idea to build this comfort and the quality one by one, with stop motion shots, to show how detailed work they have done for their customers for years.

The generosity that the Ideal system offered to its customers for the 20th anniversary, we decided to present via a play around the number 20. Shop, get sale, get cashback, and all these around the lucky number 20.