IN THE AGE OF MODERN TECHNOLOGY, THE WORLD OF MEDICINE IS ADVANCING AS WELL TO MAKE OUR LIVES BETTER
DNA OF MEDICINE
It was a fresh experience for us design a concept for a medical institution. Medbridge is a high quality medical institutions offering various services which are similar to the ones in Israel. So, we thought that for their logo the typical medical icon would be useful, DNA. Everyone is familiar with the model of DNA, so when looking at the logo anyone would understand that the institution has something to do with medicine. However, the logo does not resemble the regular DNA we know. It has gone through Domino’s factory of design. DNA sign has received a minimalist touch and geometrical shape which are as discrete and precise as it can get. Light blue color was used for it as it reminds us of the medicine world. The mentioned design would be used on phone cases, pens, business cards, letter heads, water bottles, notebooks, mugs and so on.