MINIMAL THAT TELLS MAXIMAL
THE LANGUAGE OF MINIMALISM
In the crazy routine of an advertisement on TV, we sometimes need simplicity. The head-spinning colors, moves, actions drive us crazy and we want to get the remote control and turn the TV off. And here we are presenting you a minimal style of a commercial that tells even more in a tender way and reach out to everybody. VivaCell had a special service to its subscriber and we were the chosen to make it clear and reachable. We decided to choose a style of minimalism that would get the attention of viewers that usually ignores the adds because of its noise and being too much. One scene, one person, one action, and one service. Our less told even more. That’s it.