PARENTS IN NEED
PARENTS ARE NEVER REPLACEABLE!
WE CALL YOU TO LOVE THEM AND TREAT THEM AS THEY DO
I STILL LOVE YOU
Viva – MTS marketing team realized it is the best time to send positive vibes to everyone. Domino creative team offered the simple but yet strong message by saying- Help your parents, they are the ones who taught you to read, to swim, to take your first steps and many more.
The concept was agreed between the parties and it was a time to make it happen. The most visible and vivid way could be of course showing the shoot of a critical situation, where youngsters are too lazy to show their respect and care to their parents. The key point of the commercial on which our team made a huge effort, was the scene, where parents had to show their emotion on their faces, after receiving the indifferent answer of their kinds. Their sad faces had to reveal their disappointment but still be full of love and warm care.