Souk Okaz is a unique and one of the most important annual festivals in the Kingdom of Saudi Arabia. In 2017, Domino Production was commissioned to prepare part of the 3D projections and motion graphics of the opening ceremony. The importance of the Souk Okaz lies in the fact that the location is a unique historical and artistic forum and our task was to provide the visitors with the cultural value of the place through our visual content. The spectacular multimedia show was full of complicated animation details and elements. The key conceptualization of the show followed the main idea of the venue and its historical meaning. The show included animated water and souk scenes, as well as mind-blowing laser show and short story presentations.