TUK – TUK
AS BRIGHT AS THE SUN BECAUSE SUNFLOWERS ARE A PIECE OF SUN ON EARTH
SEEDS OF THE SUN
It is a well-known fact that sunflower seeds are Armenians’ favorite pastime activity. And for that reason, sunflower seeds production is quite popular in Armenia. So, we were tasked to do the packaging for sunflower seeds, Tuk-tuk. Firstly, it is important to have a look at the logo. Because the name of the product resembles a knock on the door or a piece of wood, we thought it would be relevant to have a woodpecker as the symbol of the product. Of course, here is a field of sunflowers that feed from the sun, thus looking like it. And if they grow enough, they gift us with sunflower seeds which gather around people and interesting conversations that will feel like a split second lasting for hours.