The branding for The Yerevan Dialogue is centered around a striking visual identity that leverages the letter “Y” as its core symbol. This letter, representing both “Yerevan” and “Dialogue,” is crafted as crossing lines, visually communicating a sense of connection and convergence. The crossed lines symbolize the intersection of diverse perspectives, representing the coming together of various policies and ideas. It also subtly evokes the idea of a crossroads, a place where different paths meet, allowing for new discussions and solutions to emerge from these convergences.
This branding approach reflects the essence of the Yerevan Dialogue evoking a sense of movement and forward-thinking, reinforcing the conference’s aim to create meaningful change in tackling some of the world’s most pressing issues.