The greatest credibility toward a product and a desire to get it are gained when the potential client can see the process of production. Especially it refers to food and particularly to pastry and chocolate. The goal was to show the entire tenderness and warmth with which the pastry is being made, to present the magic process of the birth of colorful and fantastic looking cakes and tarts. The slow motion of the commercial creates the necessary atmosphere of relaxation and comfort which excites the desire to appear at the fireplace in a warm blanket with a favorite book, a cup of tea, a chocolate or a piece of tasty cake with rain outdoors. If the corresponding emotions are raised, we can fix that the goal is reached.