Domino Production has executed a unique rebranding strategy for the largest mushroom producer in Armenia – “White cap.” Our team presented the brand from a different perspective.
We decided to personalize the brand and introduce the animated characters of “White Cap.” With the help of character animation, we created the three types of mushrooms that “White Cap” produces.
Fresh champignons are produced both as a whole and chopped. They always come in a group, friendly and funny. Portobello is the wise one: A character with glasses knows all the health benefits that mushrooms have. Oyster – the 3rd type of mushrooms that “White cap” offers, is always tasty and full of vitamins. Domino Production’s out of the box thinkers created characters that are different and eye-catching: Consumers, passing by the shelves, will immediately recognize them.
Art Director: Ashot Arakelyan
ui/ux: Anna Aghabalyan
Project Manager: Shushanik Vardanyan
Content Writer: Ruzanna Vardanyan