HONEY WHICH HAS NAME AND AURA
BRANDING IN THE BEST TRADITIONS OF ART
COLORS AND ATMOSPHERE
Our client Bastille Hotel turned to us with a unique task to work out branding for honey. What’s the uniqueness, one will say? The uniqueness reposed in the name of honey! Gorky! Arshile Gorky! At first it seemed impossible to unite the name of the famous artist with a tragic life and such a sweet thing like honey! But it was only the first impression. The more we deepened in Gorky’s art, the more the idea was becoming vivid and clear. His art is full of bright colors, as if seeking for life! And the dominant color is yellow! That’s it!! The color of honey!! And this was the last piece in the puzzle. Now the little bottles made in the form of combs are covered with labels with fragments of the great artist’s masterpieces.