Of course everyone can feel, but not everyone can create a thing that makes people feel. That’s what separates the great artists, musicians, filmmakers, actors, etc., from everyone else. They have those magic qualities and know-how to elicit those emotions. So, let’s go eliciting those emotions!
Imagine a bathtube! The first association is – heavy! Then imagine a commercial for a bathtube that must be as light as a fuzz! The association is – impossible!
«Nothing is impossible», the saying says! And we proved it once again by creating a light, very aesthetic commercial for our partner! The commercial, mainly built on the feeling of tenderness, still has some notes of passion as these two emotions can’t exist without each other, they complement each other! Combining shooting and video effects the commercial turned out to be very light and airy, aesthetically pleasing. Passing the impression of weightlessness, we managed to break the gravitation.