When creating an ad for our client, we always follow the tendencies using all our strong features. For our good partner Digitain we developed a digital sportsbook commercial which combines in itself both the idea of being a digital product and a book. Our idea was presented as a huge cube that symbolizes an innovative book with its fully digital sports content. It’s a spot of virtual activity in a stone space, it’s the reflection of high technologies in the dark coldness of grey routine. It beckons, it appeals to the viewers’ fantasy and craving for the unknown. It works!