Going back to already adopted traditions, Domino Production and Ideal System cooperated once more. This time we presented Ideal System’s newest laminates to their customers and it was right to the point. And the best way to present laminates is showing “the pressure” it can take everyday. The close-up shots of skateboarding on it, walking on it wearing high-heels or maybe dropping a glass of wine on it accidentally. Those things are all possible in real life situations and we showed that the laminates are resistant to heat, pressure, scratches and they are not deformable no matter what. The informative icons along with texts are visually appealing and give the viewer the needed impression.