Digital services are making our life easier; we are doing everything online – from shopping to learning. Now it was the time to turn the traditional tax ecosystem into a digital one. For IU networks it was a challenge which they accepted. And they shifted a part of their challenge over to us tasking us to make an explainer video about the new system in the tax sphere. Every innovation is a bit hard to implement. And it is extremely important that the explainer is bright and catchy. We chose mild colors and contrasting red, smooth animation to catch the viewers’ attention from the very first second of the explainer. No doubt, the future belongs to the digital world.