MINISTRY OF FOREIGN AFFAIRS OF THE REPUBLIC OF ARMENIA
CREATING A STRONG AND COHESIVE VISUAL IDENTITY OF THE STATE IN INTERNATIONAL RELATIONS
NEW LOGO, NEW APPROACH
To develop the branding of the foreign diplomacy executive body of the Government, to realize that this will be the face of the Ministry of Foreign Affairs in the international arena is obliging! The main point was to present your country from the point of view of professionalism, solidness, and trustworthiness. For that aim the dark blue color was chosen.
The dark blue background provides a strong contrast, making the emblem stand out and convey a sense of stability and reliability. The branding symbolizes strength, stability, and trust. The approachable, clean, and professional typography reflects a sense of authority and formality at the same time ensuring the branding’s elegance.